What is your Brand Personality?

Are you spinning your wheels trying to figure just where to start with figuring out your brand voice?

Over the past 10 years I’ve worked with all types of brand “personalities”. I’ve developed a method to help you define just “who” your brand is so you can speak from that mindset, hear the brand voice when creating content and put a human face on your brand.
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You have identified with both the HERO and GURU brand personalities!

The Hero helps their customers. They help them overcome challenges with a positive but strong expert voice. The Hero is able to see what hurts their clients and easily remedies their pain. Experienced and elite, the Hero is often an investment.

The Guru is the example of success. An aspirational goal for their customers and clients, they serve as an inspirational guide. Often sharing their own real life story, the Guru is experienced and practices what they preach.
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You have identified with both the VISIONARY and GURU brand personalities!

The Visionary is hired to imagine, see the bigger picture, and dream for their clients. They see through the fog and show their customers’ their potential. They clear paths, set goals and think about the future. The visionary is frequently an investment for their customers.

The Guru is the example of success. An aspirational goal for their customers and clients, they serve as an inspirational guide. Often sharing their own real life story, the Guru is experienced and practices what they preach.
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You have identified with the ARTIST, HERO and VISIONARY brand personalities!

The Artist CREATES for their customers, often custom work. They are being hired for their talent and skill. The Artists fiercely defends their work and taste. They are all about craft and beauty. The artist is more hands off with their customers and is content to put work out there, but doesn’t need to be involved directly with their customers.

The Hero helps their customers. They help them overcome challenges with a positive but strong expert voice. The Hero is able to see what hurts their clients and easily remedies their pain. Experienced and elite, the Hero is often an investment.

The Visionary is hired to imagine, see the bigger picture, and dream for their clients. They see through the fog and show their customers’ their potential. They clear paths, set goals and think about the future. The visionary is frequently an investment for their customers.
again
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You have identified with the ARTIST, HERO and GURU brand personalities!

The Artist CREATES for their customers, often custom work. They are being hired for their talent and skill. The Artists fiercely defends their work and taste. They are all about craft and beauty. The artist is more hands off with their customers and is content to put work out there, but doesn’t need to be involved directly with their customers.

The Hero helps their customers. They help them overcome challenges with a positive but strong expert voice. The Hero is able to see what hurts their clients and easily remedies their pain. Experienced and elite, the Hero is often an investment.

The Guru is the example of success. An aspirational goal for their customers and clients, they serve as an inspirational guide. Often sharing their own real life story, the Guru is experienced and practices what they preach.
again
press ENTER
You have identified with the ARTIST, VISIONARY and GURU brand personalities!

The Artist CREATES for their customers, often custom work. They are being hired for their talent and skill. The Artists fiercely defends their work and taste. They are all about craft and beauty. The artist is more hands off with their customers and is content to put work out there, but doesn’t need to be involved directly with their customers.

The Visionary is hired to imagine, see the bigger picture, and dream for their clients. They see through the fog and show their customers’ their potential. They clear paths, set goals and think about the future. The visionary is frequently an investment for their customers.

The Guru is the example of success. An aspirational goal for their customers and clients, they serve as an inspirational guide. Often sharing their own real life story, the Guru is experienced and practices what they preach.
again
press ENTER
You have identified with the HERO, VISIONARY and GURU brand personalities!

The Hero helps their customers. They help them overcome challenges with a positive but strong expert voice. The Hero is able to see what hurts their clients and easily remedies their pain. Experienced and elite, the Hero is often an investment.

The Visionary is hired to imagine, see the bigger picture, and dream for their clients. They see through the fog and show their customers’ their potential. They clear paths, set goals and think about the future. The visionary is frequently an investment for their customers.

The Guru is the example of success. An aspirational goal for their customers and clients, they serve as an inspirational guide. Often sharing their own real life story, the Guru is experienced and practices what they preach.
again
press ENTER
You have identified with all four brand personalities: ARTIST, HERO, VISIONARY and GURU!

The Artist CREATES for their customers, often custom work. They are being hired for their talent and skill. The Artists fiercely defends their work and taste. They are all about craft and beauty. The artist is more hands off with their customers and is content to put work out there, but doesn’t need to be involved directly with their customers.

The Hero helps their customers. They help them overcome challenges with a positive but strong expert voice. The Hero is able to see what hurts their clients and easily remedies their pain. Experienced and elite, the Hero is often an investment.

The Visionary is hired to imagine, see the bigger picture, and dream for their clients. They see through the fog and show their customers’ their potential. They clear paths, set goals and think about the future. The visionary is frequently an investment for their customers.

The Guru is the example of success. An aspirational goal for their customers and clients, they serve as an inspirational guide. Often sharing their own real life story, the Guru is experienced and practices what they preach.
again
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You identify most with the ARTIST brand personality! The Artist CREATES for their customers, often custom work. They are being hired for their talent and skill. The Artists fiercely defends their work and taste. They are all about craft and beauty. The artist is more hands off with their customers and is content to put work out there, but doesn’t need to be involved directly with their customers.
again
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You identify most with the HERO brand personality! The Hero HELPS their customers. They help them overcome challenges with a positive but strong expert voice. The Hero is able to see what hurts their clients and easily remedies their pain. Experienced and elite, the Hero is often an investment.
again
press ENTER
You identify most with the VISIONARY brand personality! The Visionary is hired to imagine, see the bigger picture, and dream for their clients. They see through the fog and show their customers’ their potential. They clear paths, set goals and think about the future. The visionary is frequently an investment for their customers.
again
press ENTER
You identify most with the GURU brand personality! The Guru is the example of success. An aspirational goal for their customers and clients, they serve as an inspirational guide. Often sharing their own real life story, the Guru is experienced and practices what they preach.
again
press ENTER
You have identified with both the ARTIST and the HERO brand personalities!

The Artist CREATES for their customers, often custom work. They are being hired for their talent and skill. The Artists fiercely defends their work and taste. They are all about craft and beauty. The artist is more hands off with their customers and is content to put work out there, but doesn’t need to be involved directly with their customers.

The Hero helps their customers. They help them overcome challenges with a positive but strong expert voice. The Hero is able to see what hurts their clients and easily remedies their pain. Experienced and elite, the Hero is often an investment.
again
press ENTER
You have identified with both the ARTIST and VISIONARY brand personalities!

The Artist CREATES for their customers, often custom work. They are being hired for their talent and skill. The Artists fiercely defends their work and taste. They are all about craft and beauty. The artist is more hands off with their customers and is content to put work out there, but doesn’t need to be involved directly with their customers.

The Visionary is hired to imagine, see the bigger picture, and dream for their clients. They see through the fog and show their customers’ their potential. They clear paths, set goals and think about the future. The visionary is frequently an investment for their customers.
again
press ENTER
You have identified with both the ARTIST and GURU brand personalities!

The Artist CREATES for their customers, often custom work. They are being hired for their talent and skill. The Artists fiercely defends their work and taste. They are all about craft and beauty. The artist is more hands off with their customers and is content to put work out there, but doesn’t need to be involved directly with their customers.

The Guru is the example of success. An aspirational goal for their customers and clients, they serve as an inspirational guide. Often sharing their own real life story, the Guru is experienced and practices what they preach.
again
press ENTER
You have identified with both the HERO and VISIONARY brand personalities!

The Hero helps their customers. They help them overcome challenges with a positive but strong expert voice. The Hero is able to see what hurts their clients and easily remedies their pain. Experienced and elite, the Hero is often an investment.

The Visionary is hired to imagine, see the bigger picture, and dream for their clients. They see through the fog and show their customers’ their potential. They clear paths, set goals and think about the future. The visionary is frequently an investment for their customers.
again
press ENTER